The Original is Back

The relaunch of the iconic film camera to a new generation.

To create a buzz around the return of Polaroid we planted a teaser on their site giving cryptic clues to visitors.

Come-the-glorious-day-polaroid-advert

Polaroid, while having a fanbase familiar with film cameras, also needed to introduce a whole new generation to the format. We created a series of how-to films starring their very own Karl and Heinz to teach you everything you need to know if you are buying a OneStep2 Polaroid. 

Maximising the new channel advertising formats, we created dozens of Instagram stories, films, and carousels, that allowed Polaroid to massage their supply and demand periods.

Come-the-glorious-day-polaroid-instagram-one-1
Come-the-glorious-day-polaroid-instagram-three-1
Come-the-glorious-day-polaroid-instagram-four
Come-the-glorious-day-polaroid-instagram-two
Come-the-Glorious-Day-Polaroid-Instagram

The lasting glory we created for Polaroid was an iconic animated graphic that captured the essence of using a film camera.

Come-the-Glorious-Day-Polaroid-End-Device-copy

“It’s a true pleasure working with the Glorious team on our various brand launch projects; they are agile, engaged and energetic. They immersed themselves completely in the brand's DNA and delivered a compelling strategy that their broad sweep of creative work always held up against. Their combined years of agency expertise in a nimble start-up is a powerful and effective offer”.

Martin Franklin,
Head of Global Marketing

Let's talk

We're always open for a chat, so get in touch to find out how we can help.

will@gloriousday.co.uk
+44(0)207 078 0207

8-14 Vine Hill
London EC1R 5DX

© 2021 Come the Glorious Day Ltd.    Privacy Policy

A private limited company incorporated in England and Wales under company number 10621565. Registered at 8-14 Vine Hill, London, EC1R 5DX.