The relaunch of the iconic film camera to a new generation.
To create a buzz around the return of Polaroid we planted a teaser on their site giving cryptic clues to visitors.
Polaroid, while having a fanbase familiar with film cameras, also needed to introduce a whole new generation to the format. We created a series of how-to films starring their very own Karl and Heinz to teach you everything you need to know if you are buying a OneStep2 Polaroid.
Maximising the new channel advertising formats, we created dozens of Instagram stories, films, and carousels, that allowed Polaroid to massage their supply and demand periods.
The lasting glory we created for Polaroid was an iconic animated graphic that captured the essence of using a film camera.
“It’s a true pleasure working with the Glorious team on our various brand launch projects; they are agile, engaged and energetic. They immersed themselves completely in the brand's DNA and delivered a compelling strategy that their broad sweep of creative work always held up against. Their combined years of agency expertise in a nimble start-up is a powerful and effective offer”.
Head of Global Marketing
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