MAKING CENTRAL HEATING COOL

The boiler category advertising focuses on tired tropes of fucntional benefits. We wanted to take Worcester Bosch to somewhere new so we created their very first brand icon. In his first winter, he delivered a marketing campaign 11 times more successful than anything they've ever done. 

“I’m so chuffed with CTGD’s work... we’ve had loads of positive comments, it’s 11 times more effective than the previous campaign and it’s smashing all sorts of records for views and recall; we’ve had to take on extra staff to deal with the 300,000 leads it generated. As Bush Jr. said, “mission accomplished.”

Rob Catmull
Head of Marketing

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