GETTING BETTORS TO THINK ABOUT THEIR GAMBLING

Using behavioural economics insights, we built on the strategic thought that gamblers didn’t like to be dictated-to, and instead created a campaign in which they invited themselves to pause and think before placing a bet.

Take Time to Think has been adopted by every major gambling organisation in the UK and appears on TV, radio, digital and at point of sale.

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will@gloriousday.co.uk
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